10 Ways to Successfully Engage your Attendees with Social Media

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10 Ways to Successfully Engage your Attendees with Social Media

Social media is a powerful tool in connecting and maintaining lasting relations with your community. According to a statistic from Hootsuite, 3.48 billion people are currently using social media with new people joining every day. Businesses are slowly shifting from traditional marketing and making social platforms the place to interact and engage their clients.

For the event organizer, social media is a great tool in engages attendees during the event. Not only will they be able to provide them with memorable experiences by sharing content like photos and videos but they will be able to communicate with no obstructions.

How do you engage your audience during your event? Here are some of the ideas that will make it happen:

  1. Get on the right social media platforms It can be difficult engaging attendees if you do not know where they are talking about you. For instance, a young crowd will tend to use sites like Instagram and Twitter while a mature crowd will gravitate toward Linked In and Facebook. Find the platforms that your attendees are using so that you can be able to join in on conversations.
  2. Have people manage your social media platform. Put together a team to monitor social media engagement during your event. It is important to communicate with your online community in real time so as to build trust. The team should be able to answer any questions, handle negative feedback and provide support as soon as possible.
  3. Create a hashtag and make it known. Hashtags are the wave, and every person is using them on social media. Not only are they useful in making people joining in a conversation but they can be used as a tool to find your target audience. In order to maximize them for engagement, create unique and relevant hashtags and invite your attendees to use them. Print it on all the conference material, announce it before presentations and add it on your event promotional banners.
  4. Make it personal. As you monitor the online conversations during the event, engage with your audience by liking, sharing and retweeting their posts. Acknowledging your audience will increase the likelihood of them continuing to engage on your social platforms.
  5. Incorporate social media during presentations. Incorporate social media use during the presentations by asking attendees to post questions on your social platform. the speaker can pull questions from the social feed during Q&A session. This will encourage others to get involved in online conversations.
  6. Share event photos. Photos are a good way to visually tell your brand story throughout the event cycle. One way of doing this is by setting up a photo booth with the event hashtag and encouraging attendees to use it. You can alternatively outsource photographers to capture live moments during the event. Remember to tag the attendees when you upload these photos on your social media account.
  7. Use live features Broadcast your event with video content. Tools like Facebook live and Instagram live can be a great asset in engaging attendees that couldn’t make it to your event. Conduct short interviews with attendees or post short snippets of speaker presentations on your social platforms.              
  8. Hold surveys or polls. Build engagement with attendees by getting them to talk to you. Ask them questions to know what’s on their mind and what their needs are. Opening yourself up to responses provides you with an opportunity to have a dialogue with them.
  9. Run contests Create online contests like asking attendees to post their photos using the event hashtags for a chance to win a special prize. You can work with the event sponsors in providing the prizes for the winners.
  10. Use social walls. Have social walls around the event to display hashtags, attendee photos and other mentions related to the event. Attendees get excited when their posts are being broadcast live during the event. This initiative will also push other attendees who have not posted to do so.

Remember, engagement should not only happen during the event. The engagement needs to start before the event and continue right after the event is done.