Feedback is an important tool in measuring the success of an event. As an event organizer, you will be able to tell areas to improve on to make the next event better. For the attendee, it’s an opportunity to evaluate the various facets of the event. This can include speaker presentation, the venue and the overall event experience.
Before you start collecting feedback, define the goals that you want to achieve. Asking for feedback without a clear outline will not be as effective. Rundown what you would want to accomplish, the feedback methods that you will use and the channels in which the feedback will be received.
Here are some of the tools you can use to collect customer feedback:
Live polling Live polls are conducted during the event presentation to get instant feedback. They can be done with the help of an event app, social media or the speaker can ask questions as the audience respond. Conducting live polls with the help of technology is more efficient as the response can be presented in the form of real-time graphs or charts.
Surveys There are three different types of surveys that can be done during the timeline of the event. They include a pre-event survey, a mid-event survey, and a post-event survey. Depending on the data you want to collect, surveys can be done through online survey software or mobile application. A pre-event survey, for example, can be used as a marketing tool while a mid-event survey can be used to collect real-time responses on the needs of the attendee.
Interviews Conducting interviews is efficient for a crowd that is not tech-savvy. Have the questions that you would like to ask structured before the interview so you can have a guideline. Direct contact with your attendees provides a good way to create meaningful connections. Here is a sample of an interview we conducted for KEMRIs KASH Conference
Best practices for collecting feedback
Keep it simple: Avoid questions that are confusing to your attendees. Keep the questions simple and straight to the point. When you ask complex questions it is unlikely that you will get any response at all.
Make the questions short: Be mindful of the number of questions that you ask your attendees. Keep the questions to a minimum of 10, structuring them in a way that meets your end goal.
Ask open-ended questions: Open-ended questions allow the respondent to express themselves in detail as compared to closed-ended questions that are limiting.
Make it personal: Send thank you messages to people who’ve participated in your feedback process. Add personal touches by saying thank you using the person’s name.
Are you struggling to gather feedback from your event? Dijito.one is ready to set you up with simple tools to help you. Contact us on 0700111222 or request a quote through our website - www.dijito.one